ABOUT US

About Us

 To Evangelize using all forms of social communications.

PIONEERS : Most Rev. Mark Gopu, the then Archbishop of Hyderabad, Patron and Sponsor of Catholic Information Centre and Fr. Winjngaards, the first Director of the center were the pioneers.

Rakshna sandesam

To proclaim the good news to all Telugu speaking people.

Dharma Vijayam

To dialogue with all persons of good will on the values of the kingdom...

Sikshana Vedam

To train people for the work of evangelization through media education and production techniques.

Our story

Catholic Information Center was started in the year 1965 by Fr.Arulappa who later became the Archbishop of Madras Mylapore. The center sent out free publication and information in the form of printed pamphlets to interested  Telugu non – christians. Secunderabad with the present building became permanent abode rechristened  as Amruthavani Communication  Centre in 1975.(“Amruthavani” meaning sweet immortal voice)

the department s then included were Burra katha,Courses and Correspondence, Editorial, Radio Broadcasting, In – Service training, Dharma Vijayam, Film and visual aids, Training, Promoters and publicity. With the distinction of hosting one of the first largest sound studios int eh city, Doordarshan, the only TV channel present then also shot their programs here. Many artists of caliber like Tanikella Bharani, worked here at Amruthavani. Amruthavani gave technical assistance in the making of the renowned film ‘KARUANAMAYUDU’, one of the jewels in its crown.

History of Amruthavani :

The origin of the Amruthavani Communication Centre goes back to some chance happenings in the early 1960s. Around that time, Fr. Arulappa, the late Archbishop of Madras-Mylapore, was sent out Madras free Telugu publications and information about Christ, to interested Telugu non-Christians. Because of the rapid increase in the number of such requests and because of the realization that the
requests of the Telugus must be met from Andhra Pradesh itself,

Fr.Arulappa approached the Fathers of St. John’s Seminary, then located in Nellore, inviting them to take up this apostolate. The professors, together with the students, accepted enthusiastically the request of Fr. Arulappa and began sending out those pamphlests printed by him and answered questions and enquiries through personal correspondence. In 1965, the seminary was shifted from Nellore to Hyderabad and Fr. Wijngaards was assigned to the seminary and
he took keen interest in the information service. As the work progressed and increased, the staff and the seminarians felt the enormity of this apostolate. By 1967, the seminary professors felt the information service had reached a stage, which was beyond the limits and capacity of the seminarians. Hence, it was decided to transfer the Centre to some location within Secunderabad. It was at this time that Fr. Winjngaards took over the work personally and approached Most Rev. Mark Gopu, the then Bishop of Hyderabad. The latter offered him some old classrooms at St. Parick’s School and from there it passed through various stages and finally settled down on the second floor of St. Mary’s High School, Secunderabad. Recognizing the great value of lively arts for communicating God’s truth, the Centre began to undertake the Burra Kadha apostolate. Then came the departments of re-orientation seminars, radio broadcasting, film and arts and other departments. Thus the very growth and expansion of the Centre was the outcome of its determination to make it authentic and native. At this juncture, another important person helped the growth of Amruthavani, namely, Archbishop
Samineni Arulappa, the former Archbishop of Hyderabad. In 1973, he allocated a substantial area, carved out of Widows’ Home, to Communication Centre. Besides, in the same year, Fr. M.M. Balaguer SJ joined the Information Centre as its Director. The construction of the present office building, Vani Nilayam, was started in October 1973 and was completed by December 1974. Archbishop Arulappa
officially inaugurated the new building on the 14th of January 1975. In the same year Fr. Balaguer wanted to give an Indian name to this Centre and there was a contest for suggesting the best name. After considering various possibilities, the name “Amruthavani” (the sweet immortal voice) was selected.
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Objectives:

  1. To communicate the message of Jesus Christ through different media.
  2. To train people in the field of communication in the work of evangelisation,
  3. To enhance the value and dignity of the media.
  4. To serve as a resource center in the field of communications and media.
  5. To develop different cultural forms of communication with emphasis on evangelisation.

Amruthavani Institute of Mass Communication (AIMC)

@2012

Amruthavani, a pioneer in media education since its inception is engaged in continuous training of different groups for the optimum use of media for evangelize through its wing ‘Sikshan Vedam’ organizing both short term and long term courses. With the establishment of AIMC, the center is training graduates as Journalists for mainstream media and offering several other courses to clergy, religious and lay faithful.

The mandate of Amruthavani is to print literature and produce audio and video resource materials on the Word of God and on various themes of faith, morals and kingdom values. With the revival of the department (2013), the center once again is at the service of the Telugu people in numerous new ways.

Amruthavani, a pioneer in media education since its inception is engaged in continuous training of different groups for the optimum use of media for evangelize through its wing ‘Sikshan Vedam’ organizing both short term and long term courses. With the establishment of AIMC, the center is training graduates as Journalists for mainstream media and offering several other courses to clergy, religious and lay faithful.

Theater arts aim to evangelize and renew the culture through performance arts. It allows Catholic voice to be heard in the entertainment industry providing alternate entertainment to cinema with family based and value oriented themes. Amruthavani produced the first mega show  ” The Mother” based on the life of Mother Teresa. The department will continue producing plays on biographical scriptural, hagiographical and social themes.

With the virtual sound studio facility setup in 2014, Amruthavani Production Center offers services like production of feature films, short films, docudramas, documentaries, commercials for social impact, event coverage, videos and dubbing.

Amruthavani mobile ministry takes the resource materials to 30 archdiocesan parish centers, 20 major shrines, 60 major parishes in the dioceses, 13 pastoral and communication center outlets. and about 30 commercial outlets.

Art and culture works to form and organize Telugu Christian Writers association, annual awards for excellence in writing and expression to spread the kingdom values and work for social impact.