Bharatha Mithram

Bharathamithramis a Catholic Telugu periodical, initially started by late Mummadi Ignatius, bishop of Guntur. Later in 1975 the publication work was handed over to Amruthavani. Since then Amruthavani took up the responsibility of the publication except for 10 years in between (1992-2002), when the magazine was published and circulated from Eluru Diocese.

In February 2003 once again the publication responsibility was handed over to Amruthavani. After having many consultative meetings, the printing and circulation of the magazine started in October 2003. At present it is printed in a book form and has 3000 circulation. Amidst so many difficulties, ups and downs, we are trying to spread its wings to all the corners of the our state.

VISION & OBJECTIVES
The main thrust of Bharathamithram is two fold - instructional & informational. The mission is visualized as follows:

1.To provide all Catholic news, views & Ecclesiastical information.
2. To foster religious education and faith formation
3. To cater to the spiritual needs of Telugu speaking Catholics of all ages.
4. To be resourceful to evangelical, pastoral, liturgical and soci-economical field workers.
5. To serve as official voice of APBC and Catholic forum.
6. To present Catholic identity and to generate Catholic opinion in secular society.
7. To provide general information about Govt. policies, academic information, job opportunities, etc.
8. To encourage and train up Catholic writers and journalists to suit into mainstream.
9. To make it as the magazine of the Catholics, by the Catholics and for the Catholics.

Organizational Structure / Area of Operation
we have only one office, situated at Vaninilayam, 50 Sebastian Road, Secunderabad. At present we do not have any branches or editions.

In order to function and get more and more articles, news, subscriptions, we appointed 4 zonal coordinators out of which two are transferred.

We have our own Governing Body, which meets twice in a year, and General Body, which meets once a year to evaluate, assess, plan and to see the progress of the magazine.

At present we have Fr.Rayappa as editor, Mr.Y.Prabhakar Reddy as executive editor and Mr.K.Hrudayaraj as associate editor.

The magazine is printed as fortnightly and circulated from our office.

We do not have any official field workers, reporters or agents. However, now and then some BCC animators, catechists and lay people are acting like our agents and helping us to reach out to many more by collecting subscriptions & advertisements. They are given incentives for their services.

Present Focus:

1. Organizing door-to-door campaign to increase subscriptions.
2. Tracing out young budding telugu writers and journalists.
3. Improving the quality of the articles by getting solid write-ups by well-known writers.
4. Conducting training programs, competitions on selected topics.
5. Forming Editorial Board to look into the content and quality of the magazine.
6. Seeking collaboration from AP Jyothirmai, APSSS, Amruthavani, Diocesan Pastoral Centers, CRI and all our institutions.
7. Appointing area wise agents on the basis of incentives.
8. Forming Bharathamithram readers clubs in our region.
9. Getting more and more advertisements.
10. Searching and getting issue sponsors.
11. Tracing out Donors for the magazine.
12. Increasing corpus fund in order to make the magazine financially sound.
13. Searching for local reporters.

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